KAITLYN SHIELDS

DIGITAL CONTENT CREATOR
VIDEO EDITOR
PRODUCER

 
 
 
 

My Professional CV

Skills & Expertise

Creative Specialist

Proximo Marketing Strategies

November 2021-Present

  • Cultivate long-term customer loyalty and trusted relationships by serving as a point of contact for all clients, managing all facets of projects in tandem with Senior Creative Specialist/CMO

  • Manage workflow of team members to efficiently exceed customer expectations for all email marketing, direct mail, visual arts production, graphic design, and social media

  • Regularly review digital marketing strategies, client SEO/PPC and social media reports to ensure alignment with marketing plans and communicated goals

  • Contribute to company-wide initiatives and development of strategies designed to fuel intentional growth that aligns with brand standards, mission, and vision with CEO and CMO

Creative Arts & Social Media Director

Cornerstone Fellowship Church

June 2019-November 2021

  • Spearhead the creative process for creating and executing all creative elements used in church services and all church communications, including being direct deport over the production team

  • Produced over 50 professional Wednesday night and Sunday morning sermons on Facebook and YouTube for our church throughout the pandemic

  • Animated over 76 announcement videos for our guests during weekly church services

  • Designed over 50 graphics and promotional content for sermons, events, and social media announcements

  • Initiated and organized a $200,000 project with Summit Integrated Systems to upgrade our video and audio equipment during our weekly services

  • Coordinated over $5,000 worth of branding signage around Cornerstone with a local signage company

  • Increased productivity by promoting an expansion in Cornerstone’s Creative Media Department and adding another team member to assist in the creative process

Production Assistant 

National Community Church

June 2018 - August 2018

  • Constructed cameras, lights, backdrops, and audio equipment for in-house and on location filming projects

  • Assisted media team with weekly filming, editing, and graphic design projects in the office

  • Developed strong collaborative skills when brainstorming ideas for social media projects and sermon ideas

  • Delivered a short promotional video for NCC Youth’s Summer Camp by filming, organizing, and editing b-roll footage

 

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